It might seem counter-intuitive, but at a time when cars have more amenities than ever, car shoppers are pickier about what they get in their cars. If you are in the market for a new Ford, you'll see that there are many more options now in the way of technology, safety, and luxury amenities than there was five or 10 years ago. Whether you're trying to decide on a model and trim level of a Ford vehicle or you're deciding between a Ford and another car brand, you're probably wondering what new and enticing amenities Ford has to offer.